The global launch of the hugely anticipated new lighting fixture from Robe – the Bright Multi-Functional Luminaire – BMFL – took place earlier this week via a worldwide multi-lingual video broadcast across three time zones.
Watched by nearly 11,000 people who pre-registered on the special Robe Premier launch website, complete with a technical delay due to a flood of last minute requests in Europe, the broadcast took place and showed Robe’s CEO Josef Valchar introducing the brand new 1700W BMFL Spot.
The BMFL is a unique signature fixture with a host of innovative features designed as a real game-changer for the moving light industry.
The BMFL is massively bright, lightweight for its intensity and incredible versatility and is the result of three years development in close communication with some of the world’s leading lighting designers, directors, programmers and operators as well as rental company owners, project managers and account handlers.
“I think it’s the best fixture we have ever made,” declares Josef.
The BMFL World Tour kicks off with three days at Robe’s global HQ in Valmez, Czech Republic, four key cities in the U.S. – Las Vegas, Los Angeles, Chicago & Washington D.C. – together with Manchester in the U.K.
The second week sees the BMFL World Tour visit New York, London, Dubai, Cape Town, Johannesburg, Tel Aviv, Nashville, Meerhout (Belgium), Alphen aan den Rijn (Netherlands), Dallas, Rome, Moscow, Brisbane and Melbourne.
By December, the BMFL World Tour will have visited over 60 countries on all continents and thousands of interested parties will have seen and experienced this amazing product close up and in depth.
Full details of World Tour dates are at the end of this press release.
Meantime, the massively bright and hugely dynamic BMFL Spot fixture has been impressing everyone who has seen it during the late summer, appearing at some seriously high profile events.
The largest two references, each with 64 BMFL Spots, were the Opening and Closing Ceremonies of the 2014 Commonwealth Games in Glasgow, where LD Tim Routledge’s vibrant design really put the fixture through its paces, with spectacular results and much positive feedback.
Meanwhile, LD Tom Kenny debuted the BMFL Spot in the US on the 2014 Teen Choice Awards in Los Angeles, where 52 fixtures on his rig produced more stunning results to the delight of all!
The events also included two major EDM extravaganzas – for the launch of David Guetta’s new live show at Global Gathering (LD Jonathan ‘Leggy’ Armstrong) in the UK, and in Arena 13 (hosted by Pussy lounge and other leading club concepts) at the Tomorrowland experience in Belgium (LD Kristof Van Mensel).
BMFL World Tour 2014
Australia 09/09/2014 Gold Coast
Australia 10/09/2014 Brisbane
Australia 11/09/2014 Melbourne
Austria 24/09/2014 Vienna
Belgium 10/09/2014 Meerhout
Bulgaria 12/10/2014 Sofia
Czech Republic 02/09/2014 Valasske Mezirici
Czech Republic 03/09/2014 Valasske Mezirici
Czech Republic 04/09/2014 Valasske Mezirici
Denmark 30/09/2014 Copenhagen
Estonia 22/09/2014 Tallinn
Finland 16/09/2014 Helsinki
Finland 17/09/2014 Helsinki
Germany 25/09/2014 Nürnberg
Chile 21/10/2014 TBC
China 21/10/2014 Guangzhou
Italy 12/09/2014 Rome
Israel 09/09/2014 Tel Aviv
Israel 10/09/2014 Tel Aviv
Japan 18/09/2014 Tokyo
Japan 19/09/2014 Tokyo
Korea 15/09/2014 Seoul
Korea 16/09/2014 Seoul
Latvia 24/09/2014 Rezekne
Lithuania 23/09/2014 Vilnius
Malaysia 25/09/2014 Kuala Lumpur
Mauritius 28/11/2014 TBC
Mexico 03/11/2014 TBC
Netherlands 11/09/2014 Alphen aan den Rijn
Norway 22/09/2014 Stavanger
Poland 02/10/2014 Warsaw
Portugal 29/09/2014 Lisbon
Romania 22/10/2014 Bucharest
Russia 12/09/2014 Moscow
Singapore 22/09/2014 Singapore
Slovenia 15/09/2014 Ljubljana
South Africa 09/09/2014 Cape Town
South Africa 11/09/2014 Johannesburg
Spain 23/09/2014 Madrid
Spain 01/10/2014 Barcelona
Sweden 18/09/2014 Stockholm
Switzerland 15/09/2014 Zurich
Turkey 24/10/2014 Istanbul
UAE 09/09/2014 Dubai
UK 05/09/2014 Manchester
UK 09/09/2014 London
UK 15/09/2014 Dublin
UK 16/09/2014 Belfast
UK 18/09/2014 Edinburgh
USA 03/09/2014 Las Vegas
USA 04/09/2014 Los Angeles
USA 04/09/2014 Chicago
USA 05/09/2014 Los Angeles
USA 05/09/2014 Washington D.C.
USA 09/09/2014 Nashville
USA 10/09/2014 Nashville
USA 11/09/2014 Nashville
USA 11/09/2014 Dallas
USA 16/09/2014 New York City
USA 23/09/2014 Cooper City
USA 24/09/2014 Cooper City
The BMFL World Tour 2014 will continue in other locations around the globe through November and December 2014.
For more information, please check : www.robepremiere.com
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